The full form of SEO is “Service Engine Optimisation”. It simply means the procedure of increasing the visibility of the websites for appropriate searches. If anyone has the best visibility and more number of search results, then it automatically draws the attention of the current customer and attracts new customers also.
SEO services are now in so much of a trend, people having so much curiosity about how it works? How does it help people in so many ways?
So, if working is considered, then, first of all, search engines like google, yahoo, Bing, Mozilla Firefox, etc. Gather all the information from the different web and search engines go site to site and collect the information and put them in an index. Now, the Algorithm analyses the pages which take different signals and put them in order according to the query asked in the search field.
White labeling is very much different from outsourcing. Some people use white labeling and outsourcing interchangeably, but it is not so. White labeling and outsourcing can not be interchangeable. White labeling means the products can be rebranded to another company’s name with the consent of the same. White labeling has a legitimate protocol to follow.
White label SEO services are like the SEO reseller program, which means one agency is providing opportunities to other development and marketing agencies and experts, and other services related to it, are also provided. It can be possible without hiring an SEO expert team. White label companies are also doing the best job as they are providing great services to their clients as much as possible.
Difference between the white label SEO and Private label SEO
There is a difference between the White label SEO and private label SEO most people use it interchangeably, but there is a difference in both. The difference is who modifies the product or the service or what it contains.
White label generally modifies structure or specifies the product without the consent of the buyer. But in private labels, SEO products or services are generally specified by the buyer e.g. design, material, quantity, ingredients, etc.
Pros of white label SEO
Easily measurable :
The number of customers does not matter when there are SEO experts working front-facing. When a large company like a multinational company works for many products it has so many departments and several employees, and a supply chain, the merchandising system to serve the customers but when it comes to digital marketing the company requires white label SEO.
when providing the front-facing services, it eliminates the middlemen intermediates who manage all communication processes.
Better retention of customers :
Retention of customers is the very basic fundamental objective of the business. Customer retention is the set of activities a company uses to retain customers into the business organization and to increase the profitability of the business. There are so many businesses who compete based on the number of customers they try to retain their existing customers and increase more customers which directly boosts the company’s revenue. It is always easy to retain customers rather than acquire new customers.
So, the main focus of most of the companies is to retain customers because selling products and services to an existing customer is always easy and not so time-consuming rather than selling products and services to new customers. So with the help of the work distribution with white label services which works as the front-facing model can immediately solve the queries and problems of the customers as soon as possible.
It solves the problem of the business organization as well as the customers also.
Saving more time and money :
Suppose if a company wanted to do a business of organic products and wanted to sell them into the market as quickly as possible but the company would do all the things on its own. So yes there are thousands of things that the company has to complete within the market timeframe.
These things are only possible if the company can hire white label SEO. The time saved through hiring white label SEO will be used to focus on the main aspects of the business. You can utilize this time to bring more customers and improve the infrastructure of the company so that businesses can venture into new opportunities in the market.
Quick working :
White label SEO helps in providing on-time delivery of services so that you don’t have to wait for your team to overshoot the period. Also, the effective working of white label SEO is the best quality that you can expect.
Efficient work system :
White label SEO has the expertise of services with the help of specialized experts. You can choose the customer services according to the specialized experts available to white label SEO companies. These experts will provide high-quality work with on-time delivery.
The quality of the work helps to bring more and more customers and spreads word of the mouth. Due to the best quality of services your company will be able to generate goodwill in the market and further become a unique brand among the competitors.
Cons of White label SEO
There are white label digital marketing agencies whose price is very high but it is up to you which service you want. There is a bundle of services that demand higher expertise and better quality on-time delivery of work so you must pay good money. Also while you’re paying high you can charge high from your customers for the number of quality services you are providing.
The prices of services vary according to the digital marketing agency you are choosing. If you want to say one price then you can choose from various agencies but you need to make sure that they provide good quality services according to their experience and expertise. Also with a good relationship with the company you can negotiate to get better prices.
Fear of losing brand credibility :
There can be reasons where white label SEO will contribute to losing the brand credibility but how? The brand credibility depends upon the quality of work so if the white label SEO is not able to provide continuous quality of work then it is eventually helping to lose the brand credibility.
The customer is the king of the market and hence the white label SEO must understand the needs of the customer. If the services provided by white label SEO are not up to the market research through proper customer research tools then it will lead to losing brand credibility.
Customer relationship :
There are times when digital marketing agencies hire white label SEO services and then they don’t know what is the quality of services provided by the agency. Due to a lack of know-how of the services the company is not able to give a proactive response towards their customers. Even they are not even able to respond to the queries of the customers within time.
Eventually when the company is not able to respond to the customers then the customers shift towards the alternative. The company loses a lot of potential earnings and hence leads to damaging the customer relationship for a long period.
The digital marketing agency owing to hiring a white label SEO thinks that they can charge higher prices than the real market cost. When the customer comes to know about the higher prices than the market cost they are not even willing to be attracted towards your company.
While the quality of services is great but if the services are provided at a very low cost with the same quality as the competitor then no customer will be willing to hire your services. It is really important to understand that a company has to maintain the optimum price for the product.
There are tons of white label SEO packages that you can find in the market and hence you must be aware of the pros and cons of every package. It will help you to choose the best one of all. These packages will determine the future services and eventually your customer relationship. It will severely impact the earnings of the business.
But you should never forget that every SEO reseller program would have some cons but if they are less than the benefits then you should take that program as it will bring new customers in the future. White Label SEO Lab wishes you all the luck that prevails!