White Label is just another fancy word for outsourcing. It involves a White label agency imparting services to other digital marketing agencies, and resellers. So when the nature of outsourcing is a web design, it’s termed as white label web design services.
White label web design services are often used by the entrepreneurs who have the business idea, but lack resources to impart this service of their own. White label service providers assist such businesses in website design tasks of their clients and let them retain their brand name.
The company availing the services of the white label agency acts as middlemen who do the rebranding of service obtained by the white label web designer and passes it to its clients. It saves the business owner from incurring infrastructure costs as all the required tools are owned and managed by the white label web design agency.