What is an SEO Reseller

SEO Reseller provides SEO services to the clients. They act as a bridge between clients seeking improved online visibility and the expertise of an SEO agency, the reseller takes on the role of the client’s SEO management and branding. They sell White label SEO services under their name, while the partnered agency executes the actual SEO strategies behind the scenes. This arrangement allows the reseller to offer complete SEO solutions without having to be an expert. It’s a win-win situation where clients benefit from effective SEO services, and resellers can grow their service portfolios while keeping customers happy.

SEO reselling is a smart way for businesses and people to provide top-notch SEO services without the need for in-house expertise. As you start your journey as an SEO reseller, it’s really important to grasp the main terms and ideas. This will help you talk, work together, and do well in this ever-changing industry. Contact our white label digital marketing agency today to get started.

Reseller SEO Glossary

SEO Reseller Glossary

The SEO Reseller Glossary is like a big collection of important words and ideas that are super useful for anyone trying to get what Search Engine Optimization (SEO) is all about, especially from the perspective of reselling. It talks about a bunch of things, from the technical stuff in SEO to important marketing words. This glossary is a great tool for people and companies who sell SEO services. It thoroughly explains things, helping SEO resellers understand the always-changing world of digital marketing better. This way, they can talk better with clients and use smart strategies to make websites more visible online.

Understanding Reseller SEO Words/Terms

301 Redirect

A 301 Redirect is a status code indicating a permanent redirection of a webpage to another URL. It is commonly used in SEO to inform search engines that the original URL has moved permanently to a new location.

302 Redirect

A 302 Redirect is a status code signifying a temporary redirection of a webpage. Unlike a 301 Redirect, it indicates that the move is not permanent, and the original URL may be restored in the future.

404 Page (Custom 404)

A 404 Page is an error page displayed when a user attempts to access a webpage that cannot be found. A Custom 404 Page is a personalized error page designed to provide users with helpful information and navigation options when they encounter a broken link or missing content.

501 Not Implemented

A 501 Not Implemented status code is returned by a server when it does not recognize or support the functionality required to fulfil a client’s request. It indicates that the server is unable to handle the request method.

503 Server Unavailable

A 503 Server Unavailable status code informs users that the server is temporarily unable to handle the request. This may occur due to server maintenance, overloading, or other temporary issues. It advises users to try the request again later.


Above the Fold

The content that users immediately see when they land on a website, without having to scroll down. This encompasses text, images, forms, and other elements that capture their attention upon arrival.

Algorithm Updates

Understanding how search engine algorithms change and impact SEO strategies is crucial for optimising client campaigns. A set of rules or instructions used by search engines to decide which web pages to show for specific search queries. Your SEO reseller partner keeps an eye on search engine changes, ensuring your strategies evolve and your rankings stay strong.

Alt Text

Alt Text, short for alternative text, descriptive text is added to images on a webpage, helping search engines understand the image and aiding accessibility for users with visual impairments.

Agency Management through SEO Resellers

Agency Management involves overseeing the operations and workflows within an SEO reselling agency. Resellers may manage SEO campaigns for multiple clients through a single platform, increasing efficiency and scalability. It includes tasks such as client communication, project coordination, and resource allocation to ensure the effective delivery of SEO services and client satisfaction.


Tools and methods used to collect and analyze data concerning website traffic and user behaviour, aiding in informed decision-making for website optimization.

API Access

API Access allows seamless integration with external tools or platforms, enhancing functionality. In SEO reselling, API access is valuable for connecting to various SEO tools, automating processes, and efficiently managing campaigns.

Artificial Intelligence (AI)

Artificial intelligence refers to the imitation of human intellectual processes by computers, particularly computer systems. Expert systems, natural language processing, speech recognition, and machine vision are some of the specific uses of AI.

Attribution Tracking

The process of determining which marketing tactics including those managed by your SEO reseller—is most responsible for driving conversions and achieving your desired SEO results.


Authority in SEO signifies the credibility and trustworthiness of a website in the eyes of search engines. It is gained through high-quality content, reputable backlinks, and positive user engagement, ultimately influencing search engine rankings.

Automated Reports

Generating and delivering automated SEO reports to clients saves time and improves transparency, building trust and engagement. Receive regular, automatically generated reports from your SEO reseller, detailing campaign performance, key metrics, and SEO progress, without time-consuming manual data gathering.

Automated Link Building

Tools and services that automate the process of building backlinks for client websites, freeing up time for other SEO tasks. Your SEO reseller takes the wheel on white-label link building, leveraging tools to find and secure high-quality backlinks, boosting your website authority and rankings while you keep clients happy. It’s like having a link-finding robot working behind the scenes, freeing you to focus on client growth.



A backlink is a link from one website to another. It’s like a connection between different web pages. Backlinks are important for websites because they can help improve the site’s visibility on search engines. It is considered a vote of confidence and a crucial factor in determining a site’s authority and ranking in search results.

Backlink Profile Analysis

It is the process of evaluating and examining the collection of incoming links (backlinks) pointing to a website. This analysis involves assessing the quantity, quality, and relevance of these links to understand their impact on the website’s search engine rankings. SEO Resellers use Backlink Profile Analysis to identify opportunities for improvement, address potential issues, and formulate effective strategies to enhance a client’s website authority and overall SEO performance.

Black Box

A black box usually refers to a device or system that works without revealing how it does things.  This is a phrase used to describe computer software that is complicated and contains procedures that demand more study and comprehension.

Black Hat

Black hat refers to a collection of methods used to boost a site’s or page’s ranking in search engines by violating the search engine’s terms of service. Black hat SEO strategies aim to influence search engine algorithms to boost a site’s rating on the SERPs.


Blogging involves consistently creating and publishing content on a website. In SEO, blogging is a potent strategy for providing fresh, relevant content, attracting organic traffic, and boosting search engine rankings.

Bounce Rate

Bounce Rate measures the percentage of visitors who exit a website after viewing only one page. It indicates how engaging or relevant the content is. A lower bounce rate indicates stronger user engagement and content relevance.


A Bot, or web crawler, is an automated program that scans the internet, indexing web pages for search engines. Search engine bots, spiders, or web crawlers play a crucial role in determining the ranking and visibility of websites.

Branded Keyword

A Branded Keyword is a search term that includes a brand or company name. Targeting branded keywords in SEO enhances online visibility and reinforces a brand’s presence in search engine results. They are directly related to your company, goods, and services.

Branded Reports SEO Created by Resellers

Branded Reports, tailored for SEO reselling, these reports provide clients with a clear understanding of key metrics and performance, enhancing transparency and trust.

Broken Link

A broken link has no object or leads to nowhere. Programming problems, temporarily inaccessible websites, or a change in the address of the site connected to a link are all causes of broken links.

Buyer Intent Keywords

Buyer intent keywords are search searches that indicate someone is actively searching to buy something. Commercial intent is another term for buyer intent.

Bulk Account Management

Bulk account management involves handling a large number of accounts all at once. Efficiently managing multiple client accounts within the reseller platform is essential for scalability and smooth operations.



A cache is a temporary storage space that collects temporary files to help speed the loading of websites, web servers, browsers, and apps. It doesn’t matter whether it’s a PC, a laptop, a phone, a web browser, or an app.

Canonical Tag

A snippet of HTML code used to inform search engines about preferred URLs for indexing when there are multiple similar content versions.

Campaign Cloning

Simplifying the process of replicating successful SEO campaigns for new clients reduces workload and accelerates results. Resellers use this strategy to replicate effective SEO and advertising approaches, saving time and resources while ensuring consistency in delivering proven results to multiple clients within their portfolio.


A country code top-level domain (ccTLD) tells users and search engines which nation, sovereign state, or dependent territory a website is registered in, and therefore where in the globe searchers will find this site relevant live.


Citations are an online reference to a company that includes the company’s name, address, and phone number (NAP). Resellers prioritize citation building as part of local SEO strategies to enhance a client’s online presence, credibility, and visibility in local search results.

Click Bait

A clickbait title is sensationalized and entices you to click on a link to an article, image, or video. However, ethical reselling focuses on creating valuable and relevant content that genuinely engages users and aligns with SEO best practices, steering clear of misleading tactics for long-term client success.

Client Branding

Client Branding encompasses the incorporation of a client’s unique brand elements and identity into all aspects of the SEO strategy. This includes website content, reports, and promotional materials. Resellers prioritize client branding to establish a cohesive online presence, fostering brand recognition and trust within their target audience.


A content management system, often known as a CMS, is a software program that allows users to create, manage, change, and publish digital material via an easy-to-use user interface. Integrates seamlessly with popular CMS platforms like WordPress for easier SEO management, streamlining workflows and client control.

Content Marketing

Content Marketing involves strategically creating and promoting valuable, client-focused content to enhance online visibility, engage target audiences, and drive organic traffic. Resellers leverage content marketing as a key component of SEO services, aiming to establish client authority in their industry and improve search engine rankings.

Conversion Rate

Conversion Rate, for resellers, measures the percentage of website visitors who take desired actions, such as making a purchase or filling out a contact form. Optimizing conversion rates is a crucial aspect of delivering effective SEO services, focusing on turning website traffic into valuable leads or customers for the reseller’s clients.

Commission Structure

Commission Structure defines the compensation arrangement between the SEO reseller and the service provider. It outlines how the reseller earns commissions based on sales or performance metrics. A well-structured commission plan incentivizes resellers to drive results and mutually benefits both parties in the SEO partnership.

Competitor Analysis Tools Used by SEO Resellers

Access to competitor analysis tools within the reseller platform empowers clients to understand their competitive landscape and develop effective strategies. These tools provide valuable insights into competitor keywords, backlink profiles, and overall digital marketing approaches.


Crawling refers to the process where search engine bots systematically scan and index web pages. Resellers need to ensure that client’s websites are efficiently crawled to improve visibility in search engine results, emphasizing technical SEO strategies that facilitate smooth crawling.

CTR (Click-Through Rate)

The ratio of users who click on a specific link to the number of users who see the link is often used to measure the effectiveness of online advertising or search results.



A Dashboard is a user interface that provides a visual representation of key metrics and data. A dashboard consolidates essential information, offering a comprehensive overview of campaign performance, website analytics, and other crucial data for clients or resellers to monitor easily.

Data Security

Data Security involves implementing measures to protect sensitive information from unauthorized access, alteration, or disclosure. In SEO reselling, maintaining robust data security practices is essential to safeguard client and campaign data, ensuring privacy and compliance with regulations.

Data Visualization

Presenting SEO data in clear and insightful visuals for better client understanding, facilitating communication and informed decision-making.

Deep Linking

Deep Linking involves creating hyperlinks that direct users to specific pages within a website rather than just the homepage. Incorporating deep linking strategies enhances user experience, improves website navigation, and contributes to better search engine rankings for targeted pages.

Disavow Tool

The Disavow Tool is a feature provided by search engines, allowing SEO resellers to request the exclusion of specific backlinks from influencing a website’s ranking. Resellers use this tool to disassociate a client’s site from low-quality or harmful backlinks that could negatively impact SEO performance.

Doorway Page

A Doorway Page is a webpage created specifically to rank highly for certain keywords, redirecting users to another page. In SEO, the use of doorway pages is discouraged, as search engines penalize such practices for manipulating rankings. Resellers focus on creating genuine, user-centric content for optimal SEO results.

Domain Authority

A metric that predicts how well a website will rank on search engine result pages based on various factors such as backlinks, content quality, and user experience. SEO resellers use this metric to assess a client’s website credibility, helping to inform strategies for improving search engine rankings.

Domain Management

Domain Management in SEO reselling encompasses tasks related to the oversight and administration of client domains. Resellers easily manage domain registrations, renewals, and transfers for clients, providing centralized control and streamlining processes.

Duplicate Content

Duplicate Content refers to identical or substantially similar content appearing in multiple locations on the internet. Content that appears in more than one location on the internet, can negatively impact search engine rankings.


E-commerce SEO

E-commerce SEO involves optimizing online stores to enhance their visibility in search engine results. Strategies include optimizing product pages, improving site structure, and implementing effective keywords to attract potential customers and boost sales for e-commerce businesses.

Enterprise-Level Features

Providing advanced features like bulk keyword research and competitor analysis for larger clients, catering to their complex needs and scaling alongside their business.

Engagement Metrics

Measures used to analyze how users interact with a website, such as time spent on the page, shares, comments, and likes. Resellers use these metrics to evaluate the effectiveness of SEO strategies and enhance user engagement for improved rankings.

Ethical SEO by Reseller SEO Partner

Ethical SEO involves implementing strategies and techniques that adhere to search engine guidelines and ethical standards. SEO resellers prioritize ethical practices, focusing on delivering quality content, building genuine backlinks, and maintaining transparency to ensure sustainable, long-term success for their clients.

Evergreen Content

Content that remains relevant and valuable over time, attracting consistent traffic and maintaining its usefulness. SEO Reseller creates evergreen content to ensure sustained relevance and continued traffic, as it addresses enduring topics rather than trends.

External Link

An External Link, also known as an outbound or outgoing link, directs users from one website to another. External links are essential for building credibility and authority, as they indicate a website’s endorsement or reference to valuable external content.



A Favicon (short for favourite icon) is a small, customizable icon associated with a website or webpage. Displayed in the browser’s address bar and tabs, favicons serve as a visual identifier for a site and contribute to brand recognition.

Fair Use

Fair Use is a legal doctrine that allows the limited use of copyrighted material without permission from or payment to the copyright holder.

Featured Snippet

A Featured Snippet is a highlighted result displayed at the top of Google search results, providing immediate information to a user’s query. SEO resellers target featured snippets to increase a client’s visibility and authority in search engine results.


A Feed, in the context of the internet, refers to a regularly updated stream of content delivered to users. This can include news articles, blog posts, or social media updates. SEO professionals may optimize feeds to enhance content distribution and keep audiences informed.

File Transfer Protocol (FTP)

File Transfer Protocol (FTP) is a standard network protocol used to transfer files between a client and a server on a computer network. SEO professionals may use FTP to upload, download, or manage website files, ensuring efficient website maintenance and updates.


Flash refers to Adobe Flash, a multimedia software platform that was once widely used for creating interactive and animated content on websites. However, it is now largely obsolete, as modern browsers no longer support Flash due to security concerns.

Follow Link

A hyperlink that allows search engine crawlers to follow and pass authority to the linked page. Acquiring follow links from reputable websites is a key strategy to enhance a client’s website authority.

Free For All (FFA)

Free For All (FFA) typically refers to websites or pages that allow anyone to submit links or content without moderation. FFA pages are often considered low-quality and may not contribute positively to search engine rankings.

Fresh Content

Fresh Content refers to recently created or updated content on a website. Search engines often prioritize fresh, relevant content in their rankings. Focus on regularly updating and adding new content to maintain a website’s relevance and visibility in search results.



Geo-targeting is the practice of tailoring content or advertising to a specific geographic location. Resellers implement geo-targeting strategies to optimize websites for local search, ensuring that content is relevant to users in specific regions.

Google Analytics

Google Analytics is a powerful web analytics tool that provides insights into website traffic, user behavior, and engagement. SEO reselling agencies use Google Analytics to measure the effectiveness of SEO campaigns, track key metrics, and make data-driven decisions to optimize performance.


Googlebot is Google’s web crawling bot that systematically scans and indexes web pages. Reseller agencies focus on ensuring that websites are easily crawlable by Googlebot to facilitate efficient indexing and improve a client’s visibility in search engine results.

Google Dance

Google Dance historically referred to the period during a major Google algorithm update when search engine rankings fluctuated dramatically over a short period. Today, the term is less commonly used, as Google’s algorithms continuously evolve, resulting in more frequent updates.

Google Bomb

A Google Bomb is a manipulative SEO tactic where individuals attempt to influence search engine results by generating numerous links with the same anchor text pointing to a specific webpage.

Google Trends

Google Trends is a tool that allows users to explore the popularity of search queries over time. Use Google Trends to identify trending topics, understand seasonal patterns, and gauge public interest in specific keywords. This helps in creating content that aligns with current user preferences and search trends.

Google My Business (GMB)

Google My Business is a platform that allows businesses to manage their online presence on Google, including the display of business information, customer reviews, and photos. For local SEO, resellers optimize and manage GMB profiles to enhance a client’s visibility in local search results.

Google Keyword Planner

Google Keyword Planner is a tool provided by Google Ads that assists advertisers and SEO resellers in researching and selecting relevant keywords for their campaigns. It provides insights into keyword search volume, competition, and suggested bid amounts, aiding in the development of effective keyword strategies for both paid and organic searches.

Google Search Console Integration

Google Search Console Integration involves connecting a website to Google’s Search Console. A free tool by Google provides access to valuable SEO data directly within the reseller platform, offering real-time insights and empowering informed adjustments.

Grey Hat SEO

Grey Hat SEO refers to practices that fall between ethical (white hat) and unethical (black hat) SEO techniques. While not strictly violating search engine guidelines, grey hat tactics may be considered risky or manipulative. Ethical SEO resellers steer clear of grey hat strategies, prioritizing sustainable and transparent approaches for long-term success.

Guest Posting

Guest Posting involves creating and publishing content on external websites as a guest author. SEO resellers leverage guest posting to build backlinks, increase brand exposure, and enhance a client’s authority in specific industry niches.

GUI (Graphical User Interface)

GUI, or Graphical User Interface, refers to the visual elements and interactive components of software or applications. GUI is essential for user-friendly SEO tools and platforms, allowing resellers to navigate and manage campaigns efficiently.


Header Tags

HTML elements used to structure content hierarchically, such as H1, H2, etc., provide clarity to search engines about the content’s organization. Optimize header tags to organize information, highlight key topics, and improve the readability and search engine ranking of a client’s website.

HTML Sitemap

A page on a website that displays a structured list of links to all pages, helping users and search engines navigate the site. SEO resellers utilize HTML sitemaps to enhance website navigation for both users and search engines, facilitating better indexing and improving overall site visibility.


A Heatmap is a graphical representation of data where colours indicate the intensity of user interactions on a webpage. Heatmaps analyze user behaviour, identify popular sections, and optimize content and design for improved user engagement and conversion rates.

Hreflang Tag

An HTML tag is used to indicate the language and regional targeting of a webpage’s content. Reseller SEO providers implement hreflang tags to ensure that search engines deliver the correct version of a page to users based on their language and location.

High DA Link Acquisition

High DA (Domain Authority) Link Acquisition involves obtaining backlinks from websites with a high domain authority. Reseller platforms focus on securing links from reputable sources to boost a client’s website authority, enhance search engine rankings, and improve overall online credibility.



Indexing is the process by which search engines catalogue and include web pages in their database. Optimize websites to ensure efficient indexing, enabling search engines to recognize and display relevant pages in search results.

Inbound Link

An Inbound Link, also known as a backlink or incoming link, is a hyperlink from an external website pointing to another. Reseller platforms strategically acquire quality inbound links to enhance a client’s website authority, ultimately improving search engine rankings.

Internal Link

An Internal Link is a hyperlink that directs users from one page on a website to another page within the same site. SEO resellers strategically employ internal linking to enhance website navigation, distribute page authority, and improve the overall structure for better search engine optimization.

Information Architecture

Information Architecture involves organizing and structuring content on a website to improve user experience and navigation. Optimizing information architecture helps search engines better understand a site’s content, contributing to improved rankings and user satisfaction.


Impressions refer to the number of times a webpage or online content is displayed, regardless of whether it’s clicked or not. Use impression data to evaluate the visibility and reach of a client’s content in search engine results.

International SEO

International SEO focuses on optimizing websites to target a global audience and improve visibility in international search engine results. SEO resellers implement strategies such as hreflang tags, localized content, and geotargeting to enhance a client’s presence in various regions and languages.


JavaScript SEO

JavaScript SEO involves optimizing websites built using JavaScript to ensure search engines can crawl, index, and rank their content effectively. SEO resellers address JavaScript-specific challenges to enhance a client’s website visibility and performance.

JPEG (Joint Photographic Experts Group)

JPEG is a common image file format developed by the Joint Photographic Experts Group. Optimize JPEG images by compressing them appropriately, ensuring a balance between image quality and file size to enhance website loading speed and user experience.

JavaScript Rendering

JavaScript Rendering refers to the process where search engines interpret and execute JavaScript code to render web pages accurately. Focus on optimizing JavaScript rendering to ensure that dynamic content and interactive elements are effectively indexed and displayed in search results.


Juxtaposition involves placing elements or content side by side for comparison or contrast. Use juxtaposition strategically in content to emphasize key points, highlight differences, or create engaging narratives that capture and retain user attention.

JSON-LD (JavaScript Object Notation for Linked Data)

JSON-LD is a structured data format used to provide context and meaning to content on the web. SEO resellers implement JSON-LD to enhance search engine understanding of page content, improving the chances of featured snippets and rich results in search engine results pages (SERPs).


Keyword Research

The process of discovering and analyzing specific words or phrases that users input into search engines. It helps identify relevant keywords to target in content creation and optimization. Access to powerful keyword research tools within the reseller platform empowers both reseller and client, identifying lucrative keyword opportunities and optimising content accordingly.

Keyword Difficulty

Keyword Difficulty is a metric that assesses how challenging it is to rank for a specific keyword in search engine results. Use this metric to gauge the competitiveness of keywords and make informed decisions about optimizing content for better rankings.

Knowledge Graph

A knowledge base system used by Google to enhance search results by providing factual information in response to certain queries. Optimize content to align with the Knowledge Graph, aiming for enhanced visibility and informative displays in search engine results.

Keyword Density

The percentage of times a specific keyword or phrase appears within a piece of content compared to the total word count, used to measure keyword prominence. Carefully manage keyword density to maintain content readability and relevance without engaging in keyword-stuffing practices.

Keyword Stuffing

The practice of unnaturally overloading content with excessive keywords in an attempt to manipulate search engine rankings, which can result in penalties. Avoid keyword stuffing and instead, focus on providing valuable and natural content for users.

Knowledge Panel

The Knowledge Panel is a feature in search engine results that provides information about a specific entity, such as a person, place, or organization. Optimize content to increase the likelihood of triggering a Knowledge Panel, enhancing the visibility and credibility of the entity in search results.


Landing Page Optimization

A standalone web page created specifically for a marketing or advertising campaign, designed to prompt visitors to take a specific action or offer information about a product/service. Optimizing individual landing pages for specific conversions and SEO performance, maximizing campaign effectiveness and driving desired outcomes.

Link Juice

Link Juice is a term in SEO that refers to the authority or value passed from one webpage to another through hyperlinks. When a webpage with high authority links to another page, it shares some of its “juice” or credibility. SEO resellers strategically build and optimize backlinks to distribute link juice effectively.

Link Building Management

The process of acquiring hyperlinks from other websites to your own, a crucial factor in improving search engine rankings by demonstrating a site’s authority and relevance. Tools and workflows for managing the link-building process for multiple clients, streamlining efforts and ensuring quality control.

Local SEO – Managed by Reseller SEO Provider

A strategy aimed at optimizing a website to increase its visibility in local search results, helping businesses attract nearby customers interested in their products or services. SEO resellers use white-label local SEO services including website optimizing for local searches, ensuring that potential customers in the vicinity discover and engage with the business.

Long-Tail Keywords

Longer, more specific keyword phrases that target niche demographics rather than broader terms. They often have less competition and can attract more qualified traffic.


Meta Description

A Meta Description is a concise summary or snippet of text that provides a brief overview of the content on a webpage. It appears in search engine results below the page title and URL, influencing click-through rates and providing users with information about the page’s content.

Meta Tags

Meta Tags are HTML elements that provide information about a webpage to search engines and browsers. Common types include meta titles, meta descriptions, and meta keywords. SEO reseller agency optimizes these tags to improve search engine visibility and enhance the relevance of web pages.

Meta Data Updation by Resellers

Meta Data collectively refers to information embedded in the HTML code of a webpage that provides details about the page’s content. This includes meta tags, meta descriptions, and other metadata elements. SEO resellers focus on optimizing metadata to improve search engine indexing and user experience.

Mobile Optimization

Mobile Optimization involves adapting websites to ensure optimal performance and user experience on mobile devices. Implement strategies such as responsive design, fast-loading pages, and mobile-friendly content to improve mobile search rankings and user satisfaction.

Mobile-First Indexing

A method used by search engines where the mobile version of a website becomes the primary version considered for indexing and ranking, given the rise in mobile internet usage.

Multi-lingual Support

Multi-lingual Support involves designing websites or content to cater to users who speak different languages. SEO resellers implement multi-lingual support to broaden a client’s reach, enhance international SEO efforts, and improve the overall user experience for a diverse audience.


NAP Consistency

Maintaining consistent NAP (Name, Address, Phone number) information across the web is crucial for local SEO, maximizing local search visibility and accuracy. Focus on maintaining NAP consistency to enhance local search visibility for businesses and build trust with both users and search engines.

Natural Language Processing (NLP)

Natural Language Processing (NLP) is a field of artificial intelligence that focuses on enabling computers to understand, interpret, and generate human language. NLP influences how search engines comprehend and rank content, emphasizing the importance of creating content that aligns with natural language patterns.

Negative SEO is Avoided by Resellers

Negative SEO involves unethical practices aimed at harming a competitor’s website such as building spammy backlinks or hacking the site’s content. SEO resellers work to safeguard clients against negative SEO by monitoring backlinks, promptly addressing suspicious activities, and implementing protective measures.

Negative Keyword Management

Negative Keyword Management involves identifying and excluding specific keywords that are not relevant to a client’s business. In paid advertising and SEO, resellers carefully manage negative keywords to refine targeting, improve campaign efficiency, and ensure that the client’s budget is allocated effectively.


An HTML meta tag instruction that tells search engines not to index a specific webpage, preventing it from being included in search engine results. Use the noindex tag strategically for pages with duplicate content, sensitive information, or content not intended for search engine exposure.

Nofollow Link

A Nofollow Link is a hyperlink with a rel=”nofollow” attribute, signalling search engines not to pass authority or PageRank to the linked webpage. SEO resellers may use nofollow links for specific scenarios, such as user-generated content, to manage link equity and avoid potential penalties.


Organic Traffic

Organic Traffic refers to the visitors who reach a website through unpaid, natural search engine results. SEO resellers focus on optimizing websites to increase organic traffic, aiming to improve rankings and attract users genuinely interested in the content or products offered.

Off-Page SEO

Off-page SEO focuses on activities outside a website that impact its search engine rankings. Engage in off-page SEO by building quality backlinks, managing online reputation, and promoting a client’s website through various external channels to enhance its authority.

On-Page SEO

Optimization efforts are made within a website to enhance its visibility and rankings on search engine results pages (SERPs). Prioritize on-page SEO techniques such as optimizing meta tags, headers, and content to improve a page’s relevance and ranking for targeted keywords.

On-page Optimization Tools

On-page Optimization Tools are software or applications that assist in analyzing and improving various on-page elements of a website. Use tools to conduct audits, identify optimization opportunities, and enhance on-page elements for better search engine performance.

Optimization – SEO Reselling Platforms Manage it Completely

Optimization involves refining various aspects of a website or content to improve its performance and visibility in search engine results. Continuously optimize websites, content, and strategies to align with search engine algorithms and user expectations.

Outbound Links

Outbound Links are hyperlinks that direct users from one website to another external site. Strategically incorporate outbound links to reputable sources, enhancing content credibility and providing additional value to users.

Outreach Through Reseller SEO Platforms

Outreach in SEO involves reaching out to relevant individuals, websites, or influencers to establish connections, build relationships, and promote content. SEO professionals engage in outreach to secure backlinks, amplify content reach, and foster collaborations that contribute to enhanced online visibility.

Outsource Tasks

Outsourcing Tasks in SEO involves delegating specific activities, such as content creation, link building, or technical optimizations, to external professionals or agencies. Resellers may outsource tasks to streamline operations, access specialized expertise, and deliver comprehensive SEO services to clients.


Page Speed

Page Speed refers to the time it takes for a webpage to load completely. Prioritize optimizing page speed as it influences user experience, bounce rates, and search engine rankings. Faster-loading pages contribute to improved SEO performance.


PageRank is a Google algorithm that evaluates the importance of webpages based on the quantity and quality of incoming links. While not as prominently used by Google today, still consider link-building strategies to enhance the perceived authority of webpages.

Panda (Google Algorithm Update)

A Google algorithm update focused on improving the quality of search results by penalizing low-quality or duplicate content. Resellers work to ensure high-quality content, relevance, and originality to avoid penalties and maintain or improve search engine rankings.

Paid Links

Paid Links are hyperlinks acquired through monetary transactions, it’s a dangerous black hat SEO technique. Search engines like Google discourage the practice of buying links as it can manipulate rankings. SEO professionals prioritize earning organic, quality backlinks through legitimate means to ensure sustainable and ethical optimization strategies.

Penalty Recovery

The process of rectifying and recovering a website’s ranking and reputation after being penalized by search engines. Reseller SEO companies employ various strategies to identify the cause of the penalty, whether it’s due to algorithm updates or violations of search engine guidelines. The aim is to eliminate the penalty and restore the website’s organic visibility, utilizing techniques like link removal, content optimization, and improved site structure.

Penguin (Google Algorithm Update)

A Google algorithm update aimed at penalizing websites engaging in spammy or manipulative link-building practices. Focus on building high-quality, relevant backlinks to maintain a positive link profile and avoid penalties associated with the Penguin algorithm.

Platform Integration

Platform Integration involves seamlessly incorporating different software and tools into the reseller’s platform. This integration enables resellers to efficiently manage multiple SEO campaigns and streamline their workflow. It helps automate tasks like keyword tracking, website analysis, and reporting, ensuring smooth collaboration between the reseller and their clients.

Private Label Tools

These are white-label SEO tools offered by reseller SEO providers. These tools allow resellers to brand the SEO software as their own, enhancing their credibility and professionalism. Private label tools typically include keyword research tools, competitor analysis, and website auditing software, empowering resellers to offer comprehensive SEO solutions to their clients under their branding.

Project Management

It involves overseeing and coordinating SEO campaigns for clients. Reseller SEO providers employ effective project management strategies to ensure smooth communication, timely execution of tasks, and efficient allocation of resources. This includes establishing goals, tracking progress, managing timelines, assigning responsibilities, and maintaining clear lines of communication with clients to achieve desired SEO outcomes.

Primary Keyword

A Primary Keyword is the main target keyword or phrase that best represents the central theme or focus of a web page’s content. SEO practitioners strategically incorporate the primary keyword into various on-page elements, including titles, headings, and meta tags, to signal search engines about the page’s relevance to specific queries.

PPC (Pay-Per-Click)

An online advertising model where advertisers pay a fee each time their ad is clicked, driving traffic to their website. While not directly related to organic SEO, Pay-per-click is often used alongside SEO strategies for comprehensive digital marketing campaigns, allowing businesses to appear in paid search results.



A Query refers to a user’s search input in a search engine. Reseller platforms analyze queries to understand user intent and optimize website content to align with the keywords and phrases users commonly use when searching for information or services.

Quality Content

Engaging and valuable content that meets user needs and provides helpful information or solutions. Resellers prioritize creating and optimizing high-quality content to meet user needs, improve search engine rankings, and establish a client’s authority in their industry.

Quick Answer Box

Also known as a featured snippet, it’s a highlighted box at the top of search results, providing direct answers to user queries.


In SEO terms, a set or limited amount of resources or activities is allocated for various tasks or deliverables. SEO resellers often work within quotas for tasks such as content creation, link building, or client reporting to ensure efficient and effective service delivery.

Quality Score

Quality Score is a metric used in pay-per-click (PPC) advertising platforms, such as Google Ads. It evaluates the relevance and quality of ads, keywords, and landing pages. While not directly related to SEO, Quality Score influences the performance and cost-effectiveness of PPC campaigns. A reseller provides white-label Google Ads campaign management services to improve it.

Quality Assurance

Quality Assurance refers to the systematic process of monitoring and evaluating the effectiveness, accuracy, and overall quality of the SEO services delivered to clients. Reseller SEO providers prioritize quality assurance to ensure that the services provided meet the highest standards and align with client expectations



The position of a webpage in search engine results for a specific keyword or query. Higher rankings typically lead to increased visibility and traffic. Resellers work to optimize websites for better rankings, aiming to secure higher positions in search engine results pages (SERPs) to increase visibility and traffic.

Rank Tracking by Reseller SEO Providers

Rank Tracking refers to the practice of regularly monitoring and recording the search engine rankings of specific web pages or websites for targeted keywords. Reseller SEO providers use rank tracking to assess the success of their optimization efforts and identify areas for improvement. By tracking the positions of their clients’ websites in search engine result pages (SERPs), reseller SEO providers can demonstrate the progress and effectiveness of their services.

Rank Tracking Tools

These tools automate the process of retrieving and analyzing keyword rankings. They enable resellers to efficiently track and report on the performance of their clients’ websites. By utilizing rank-tracking tools, SEO providers can generate comprehensive reports that showcase the progress of keyword rankings over time.


A Redirect is a technique used to send website visitors or search engine bots from one URL to another, often used when a webpage’s URL has changed. SEO resellers employ redirects for various purposes, such as redirecting outdated content to updated versions, consolidating duplicate pages, or managing website migrations without losing search engine value.

Responsive Design

Responsive Design is a web design approach that ensures a website’s layout and content adapt to different devices and screen sizes. It provides a seamless and user-friendly experience across desktops, tablets, and mobile devices, influencing search engine rankings.

Reporting Templates

Reporting Templates are invaluable resources for reseller SEO providers when communicating the results of their efforts to clients. These pre-designed templates streamline the reporting process, ensuring a professional and consistent presentation of data. It typically includes sections that highlight keyword rankings, website traffic, on-page optimization, backlinks, and other relevant metrics. By utilizing reporting templates, providers can effectively convey the success and impact of their SEO services to their clients.

Rich Snippets

Additional information is displayed in search engine results beyond the page title and meta description, often including ratings, reviews, and images. Implement structured data markup to increase the likelihood of search engines generating rich snippets, enhancing the visibility and attractiveness of a webpage.


A text file on a website instructs search engine crawlers which pages to crawl or ignore when indexing the site. Use the robots.txt file to control indexing and guide search engine bots for efficient website crawling.


Sandbox Period

It refers to a hypothetical period during which a newly created or significantly modified website may experience a temporary decrease in search engine visibility. Reseller SEO companies are aware of the sandbox concept and take necessary precautions to gradually build and optimize clients’ websites to mitigate the potential impact of the sandbox effect.

Schema Markup

This refers to the implementation of structured data markup on web pages to provide search engines with additional information about the content. Reseller SEO providers utilize schema markup to enhance the visibility and relevance of their client’s websites in search results. By implementing schema markup, resellers can help search engines understand the context and meaning of the content, leading to potential improvements in search rankings and click-through rates.

Seasonal Trends

Seasonal Trends refer to the cyclical fluctuations in search behavior and demand for particular products or services based on various factors, including holidays, events, or weather patterns. Reseller SEO providers track and analyze seasonal trends to capitalize on the increased search volume during specific periods. By optimizing their clients’ websites to align with seasonal trends, reseller SEO providers can drive targeted traffic and maximize conversions during peak demand periods.

SEO (Search Engine Optimization)

SEO, or Search Engine Optimization, involves optimizing websites to improve their visibility and rankings in search engine results. Reseller SEO providers employ various strategies, including keyword optimization, content creation, and link building, to drive organic traffic.

SEO Audits

SEO Audits involve a comprehensive evaluation of a website’s overall performance, technical aspects, and adherence to SEO best practices. By performing regular website SEO audits, reseller SEO providers ensure that their client’s websites are optimized for maximum search engine performance.

SERP (Search Engine Results Page)

Search Engine Results Page, is the page displayed by a search engine in response to a user’s query. Aim to optimize their websites to appear prominently on SERPs, increasing visibility and attracting organic traffic.

Social Signals

Social Signals refer to social media interactions, such as likes, shares, and comments, that indicate user engagement with a piece of content. While the direct impact on SEO is debated, recognize the value of social signals in building brand awareness and driving traffic.

Social Media Integration

It involves incorporating social media platforms into a client’s digital marketing strategy to enhance their online presence and engagement. SEO Resellers understand the importance of social signals and employ strategies to integrate social media into their SEO campaigns. By integrating social media platforms, reseller SEO providers can amplify their clients’ content, build brand awareness, and increase online visibility and traffic.

Subcontractor Management

The process of effectively managing and working with subcontractors on SEO projects. Subcontractor management involves coordinating tasks, ensuring clear communication, maintaining quality control, and ensuring that subcontractors adhere to deadlines and project requirements. By efficiently managing subcontractors, SEO providers can deliver high-quality services to their clients.


Target Keywords

Specific words or phrases that websites aim to rank for in search engine results, optimizing content around these terms to attract relevant traffic. Identifying and incorporating target keywords into various elements, such as meta tags and content, is a fundamental aspect of SEO strategy.

Technical SEO

Technical SEO refers to the process of optimizing a website’s infrastructure, coding, and server configurations to enhance its visibility and performance in search engine results. It involves addressing technical aspects such as website speed, mobile-friendliness, crawlability, and indexation to ensure that search engines can efficiently understand and rank the site’s content.

Technical SEO Audit by SEO Resellers

A Technical SEO Audit is a comprehensive examination of a website’s technical elements to identify and rectify issues that may impact its search engine performance. This evaluation involves assessing factors such as website architecture, HTML markup, server responses, and overall technical health. A Technical SEO Audit aims to optimize the website’s technical aspects, ultimately improving its search engine rankings and user experience.

Title Tag

A Title Tag is an HTML element that specifies the title of a webpage. It appears in search engine results as the clickable headline for a given result. SEO resellers optimize title tags to accurately reflect the content of a page and include relevant keywords for improved search engine visibility.

Time on Page

The amount of time a user spends on a specific webpage before navigating away indicates engagement and content relevance. Evaluate user engagement and content quality. A longer time on the page often indicates that users find the content valuable and relevant.

Tiered Pricing

It is a pricing model commonly used in SEO reselling, where services are segmented into different tiers or packages, each offering a specific set of features and levels of service. Clients can choose the tier that best aligns with their needs and budget. This approach provides flexibility and scalability, allowing clients to access a range of SEO services at different price points, depending on their goals and requirements.


Traffic refers to the visitors and users who access a website or web page often categorized as direct, organic, referral, or paid traffic. Resellers monitor and analyze website traffic to assess the effectiveness of optimization strategies. Increased traffic is a key indicator of successful SEO efforts, demonstrating improved visibility and user engagement.

Training and Support

In the context of SEO reselling, Training and Support refer to the assistance and education provided to clients or resellers to help them understand and implement SEO strategies effectively. This may include training sessions on using SEO tools, understanding analytics reports, and staying updated on industry trends.


A quality attributed to websites that provide accurate, reliable, and credible information, positively impacts their rankings.


User Experience (UX)

The overall experience and satisfaction a user has while interacting with a website, focusing on ease of use, accessibility, and functionality. Resellers prioritize UX by ensuring intuitive navigation, fast page load times, and user-friendly design, ultimately contributing to improved search engine rankings and user satisfaction.

URL Structure

URL Structure refers to the format and organization of a website’s web addresses. The format and arrangement of characters used to create unique addresses for web pages, influence search engine visibility and user navigation. Optimize URL structures for clarity, relevance, and user-friendliness, contributing to improved search engine rankings and facilitating effective website navigation.


The degree to which a website is user-friendly and intuitive, allowing users to easily navigate and interact with its features and content. Emphasize usability by optimizing design, ensuring mobile responsiveness, and simplifying navigation, contributing to positive user experiences and enhancing overall SEO performance.

Unique Visitors

The count of individual users who visit a website within a specific timeframe provides insights into the size of the site’s audience. Track unique visitors to assess the effectiveness of optimization strategies in attracting a diverse audience and increasing overall website visibility.

User Engagement

The level of interaction and involvement users have with a website’s content, is often measured by metrics like time spent on the page, comments, shares, etc. Assess engagement metrics such as time on page, click-through rates, and social shares to gauge the effectiveness of content and overall website performance in retaining and satisfying users.

User Management

User Management pertains to efficiently handling and controlling access to SEO-related tools and platforms. This includes tasks such as creating, modifying, or removing user accounts, ensuring proper authorization, and maintaining security measures. Effective User Management in SEO reselling contributes to streamlined operations, client satisfaction, and overall success in delivering SEO services.


Vendor Management by Reseller SEO Providers

Vendor Management refers to the strategic coordination and supervision of partnerships with external SEO service providers or tools. It involves selecting, assessing, and overseeing vendors to guarantee the delivery of high-quality SEO services for clients. Successful Vendor Management in SEO reselling is essential for ensuring client satisfaction, achieving optimal results, and maintaining a competitive edge in the market.

Video SEO

Optimizing video content to increase its visibility and rankings in search engine results, often involving keyword optimization, video descriptions, metadata, and engagement metrics.


The visible area of a webpage within a browser window, adapting to different screen sizes and devices, contributes to responsive design.


The likelihood or probability that an online advertisement or content will be viewed by a user, impacts ad performance and campaign effectiveness. Consider viewability in online advertising strategies to ensure that display ads effectively reach the intended audience and contribute to overall campaign success.

Viral Content

Viral Content is digital content, such as articles, videos, or memes, that quickly spreads and gains widespread popularity across online platforms through social sharing, often driving significant traffic and attention. Create shareable and engaging content to increase the likelihood of virality, boosting brand visibility and attracting organic traffic.

Voice Search

Voice Search involves using spoken words to initiate a search query on devices equipped with voice recognition technology. Optimize content for voice search by incorporating natural language, and conversational keywords, and addressing user queries effectively.


Website Traffic

Website Traffic refers to the number of visitors a website receives. Increase website traffic through various optimization techniques, ultimately attracting a larger audience and contributing to the success of online businesses.

Webmaster Guidelines

Rules and recommendations are provided by search engines for webmasters to follow in optimizing websites for search visibility and quality.

Web Crawling

The process where search engine bots systematically browse and index web pages, discovering new and updated content across the internet.

Web Analytics

The collection, measurement, and analysis of data related to a website’s performance and user behaviour, aiding in optimization and decision-making.

White Hat SEO

White Hat SEO refers to ethical and legitimate search engine optimization practices that adhere to search engine guidelines. SEO resellers implement White Hat techniques, such as quality content creation and organic link building, to achieve sustainable and long-term results for clients.

White Label Platform

A White Label Platform is a service or product developed by one company and rebranded by another for resale. SEO resellers often use White Label Platforms to offer SEO services under their brand, leveraging the expertise and technology of the platform provider.


A popular content management system (CMS) used to create and manage websites, is known for its user-friendly interface and extensive plugin ecosystem. Resellers specializing in WordPress SEO understand the unique features and requirements of the platform, allowing them to implement strategies that align with WordPress best practices.


WooCommerce is a WordPress plugin that enables e-commerce functionality. Resellers may use WooCommerce to set up and optimize online stores for clients, integrating SEO strategies to enhance product visibility in search engine results.


XML Sitemap

An XML Sitemap is a file that provides a list of URLs from a website to help search engines understand the site’s structure and index its content more efficiently. Use XML sitemaps to enhance crawlability and ensure all important pages are indexed.

Xenu Link Sleuth

Xenu Link Sleuth is a free tool used for checking websites for broken links. The reseller platform employs Xenu Link Sleuth to identify and fix broken links, ensuring a smooth user experience and preventing negative impacts on search engine rankings.


The X-Robots-Tag is an HTTP header that instructs search engine bots on how to crawl and index specific content on a webpage. Use X-Robots-Tags to control search engine access to content like images, scripts, or duplicate pages.

XHTML (Extensible Hypertext Markup Language)

A markup language used to structure and present content on web pages, an evolution of HTML with stricter syntax rules.

XPath (XML Path Language)

XPath is a query language used for selecting nodes from an XML document. It is often applied to extract specific data from web pages during the web scraping process, aiding in the analysis of competitor websites or gathering information for optimization strategies.



Yahoo is a search engine, offering search functionalities and indexing web content for users. Google dominates search, SEO resellers may consider optimizing for Yahoo to capture additional search engine traffic and broaden a client’s online presence.


The leading search engine in Russia is utilized by over 53 percent of Russian internet users. Additionally, it is a preferred choice in countries such as Belarus, Kazakhstan, Turkey, and Ukraine.


Yelp is an online platform that provides user-generated reviews and ratings for businesses. Focus on Yelp optimization to manage and improve a client’s online reputation, as positive Yelp reviews can contribute to increased trust and visibility.

YMYL (Your Money or Your Life)

Content categories Google considers to impact users’ health, safety, financial stability, etc., requiring high expertise, trustworthiness, and authority.

Yoast SEO Integration Through Resellers

Yoast SEO Integration involves incorporating the Yoast SEO plugin into a website to optimize its search engine performance. This integration includes configuring settings, utilizing features like on-page analysis and readability checks, and implementing best practices for content SEO. By seamlessly integrating Yoast SEO, website owners can enhance their site’s visibility and improve its chances of ranking higher in search engine results.

YouTube SEO

YouTube SEO involves optimizing video content on YouTube to improve its visibility in the platform’s search results. Implement strategies such as keyword optimization, engaging thumbnails, and video descriptions to enhance rankings and attract viewers.



Zapier is an online automation tool that enables users to connect and automate workflows between different web applications. While not directly related to SEO, Zapier is often used by SEO professionals to streamline tasks, automate data transfers between tools, and improve overall efficiency in managing various aspects of digital marketing.

Zero-Click Search

Search queries where the user finds the required information directly on the search engine results page (SERP) without clicking any links, impacting website traffic. SEO professionals monitor and adapt strategies to address the evolving landscape of zero-click searches.

Zombie Content

Zombie Content refers to outdated or irrelevant content that still exists on a website but no longer serves a meaningful purpose. Reseller SEO providers actively identify and address zombie content to improve the overall quality of a website, ensuring that only relevant and valuable information is accessible to users.

Zombie Pages

Zombie Pages are specific web pages on a website that, over time, become obsolete or irrelevant. These pages may have outdated information, broken links, or no longer contribute to the site’s goals. SEO practitioners regularly conduct audits to identify and either update, redirect or remove zombie pages for optimal website performance.

Zoekmachinemarketing (Search Engine Marketing)

The Dutch term for search engine marketing covers strategies to enhance a website’s visibility in search engine results.


Zeitgeist, in a broader context, refers to the general spirit, mood, or cultural climate of a specific period. In SEO and digital marketing, staying attuned to the zeitgeist involves understanding current trends, user behaviours, and cultural shifts to create relevant and engaging content.


A unit of digital information equal to one sextillion bytes, reflecting the vast volume of data generated and indexed by search engines.


Z-Index is a CSS property that controls the stacking order of positioned elements on a webpage. In web development, the Z-Index value determines which elements appear in front of or behind others. Understanding and managing Z-Index is crucial for creating visually appealing and well-organized web layouts.

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