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    Backlinks are thought to be one of the foremost key and effective ways for SEO ranking factors. Quality and variety play a big role once when it comes to building backlinks with the Google My Business profile. The easiest way to acquire new backlinks to your website (other than making citations) is unquestionably through Google Business Profile itself. In the process of acquiring backlinks for Google Business Profile, it may provide several options including various ways to make backlinks, each contributing to driving more traffic to your business website.

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      How To Build Backlinks To Your Google Business Profile Listing?

      1

      Website Backlink from Google My Business Profile:

      The primary website link attached to your GMB profile is counted as the most important link, however, you definitely might not have thought of it as a backlink, although technically, it is one. It’s the primary point of contact between your website and GMB profile and makes it positive that you’re eligible to rank in local organic search rankings.

      This can be presumably the most reliable and rewarding method because it allows you to get backlinks directly from your Google My Business profile. To execute this action, you’d wish to activate the business website on your GBP dashboard and then follow the below-mentioned steps to get a backlink from Google business profile.

      • Click edit on the top left corner.
      • Fill out all the required details, along with the desired URL that you would like to get backlinks for.
      • Confirm the changes and click on publish.

      Your backlink from Google My Business should be visible within a few minutes to your audience.

       

      2

      Create Products and Services in your GBP:

      Whether you are a service based company or you have physical products to sell, you can make use of this feature by Google to promote your offerings to your targeted audience. At the same time, you can use this as an opportunity to get backlinks from Google My Business profile to your respective product and/or service pages.

      • Login to your profile and go to the Products section.
      • Click on Add product
      • Fill out all the necessary details like product/service name, images, description, etc.
      • In the ‘Link for your Button’ section, enter the URL of your desired page.
      • Hit Save

      Now every time a user looks up your business offerings, they will see your products and there are high chances they will click on the button to learn more about the same, thus bringing in more traffic to your website through backlinks from Google business profile.

      3

      Google Business Profile Posts:

      If you are familiar with the basics of GMP profile, chances are you might have come across the Posts sections. This feature enables businesses like yours to create updates about your business directly to your Google My Business profile. You can post about a new launch, any business news, details about your recent project, ongoing sales, and much more. To your surprise, you can use this free feature to create quality backlinks in Google business profile.

      Here’s how you can create backlinks for Google My Business using posts in two ways:

      • Copy and paste the targeted URL onto the main body content of the post
      • Alternatively, you can add a CTA button to your posts with the derided links.

      While both ways can generate traffic to your website, it is suggested to go with the second way of call-to-action buttons as the buttons are more visible and attention grabbing than plain links.

      4

      Adding Appointment URLs to your GMB:

      If you are a business that is willing to take online appointments directly from your google my business profile, then appointment URLs are for you. You can simply publish your targeted link to the Appointment URL section and it will be publicly visible to the visitors. The next time someone opts to set up an engagement or wishes to connect with you, they will use this link.

      As a pro tip, you should use general links to facilitate contact and avoid posting critical URLs like payment gateways here because it might lead to security issues, both for you and your customer.

      A Better Approach to build Strong Backlinks With Google Business Profile

      To generate better results with your GMB backlinks campaigns, you need to ensure your brand appears to be a trusted source and has a certain authority. To accomplish this, you might consider keeping track of your links to Google Business Profile.

      • Building Quality Backlinks:

      A good backlink – that could be a link from another website to your website – can give your listing increased credibility and give a simple means of driving up your Google My Business ranking. The employment of backlinks, particularly from good sources, could be a sign of credibility for your website and will increase your brand name and ranking. One of the best ways of accomplishing quality backlinks is running promotions that may be spread across numerous platforms and websites that embrace a link to your business.

      • Citations:

      A citation could be a copy of all of your business data, like your address, contact details, or URL. Citations are referred to as “some way” Google will validate your company. And the higher your citation sources are, the larger your ranking will be on Google My Business.

      • Optimization:

      Website improvement and optimization are crucial to being recognized as a reliable service provider and seeking a more robust Google ranking. The layout and improvement of the positioning of different elements can directly impact your Google ranking.

      Do Backlinks helps in Ranking GMB Profile

      Now that you just recognize the fundamentals concerning obtaining backlinks with Google My Business profile in a better way, let’s examine some ways in which the process can help and benefit your business rankings across search engines.

      • Increased Traffic:

      With a well planned link building process, businesses can accumulate more backlinks with a Google Business profile, leading to more users clicking on their links, which in turn translates to increased website traffic.

      • Improved Credibility:

      When users are visiting your web pages from Google My Business profile backlinks, they tend to believe that you are a verified and trustworthy brand as you are already verified by Google.

      • Enhanced Visibility:

      As end users, we prefer to look at the top few results more often and when your backlinks are found up front in the local packs and GMB listings, your outreach increases naturally.

      Tips to Optimize your website on GMB Profile

      Google attracts a range of information and data from your website, that ultimately determines wherever you land in relevant searches for your targeted keywords and phrases. What specifically is this data that Google looks for, and what are you able to do to acquire this ranking?

      • Title Tag: A title tag can be defined as a hypertext markup language code that’s written into your website, providing a brief description of your site’s content. This can be the clickable title that may seem in online search listings. Once searches are being conducted, these tile tags help Google slender down searches to businesses among that specific location.

       

      • Description Tag: The description tag, which could be a short description of specifically what you are doing, ought to reinforce the data employed in your title tag, like your business name, the services you supply, and your location. Like your title tag, an outline tag could be a code written into your website that may seem at a lower place than your title tag once shown in search results. Thus, be aware once deciding what keywords to use in your tags.

       

      • General information: Sites that sound simple to scan and navigate can rank over those with difficult pages and knowledge that’s harder to seek out. Your landing page should be designed in such a way that it visualizes the data to improve your ranking factors such as your name, a transparent understanding of what your business is, and your location.

      Final Words on Backlinks for Google Business Profile

      Some industries have tons of engagement, and a few have virtually nothing. But with the right approach and strategy, you can appear to be a much more interesting and appealing brand within no time. And Google My Business is one such platform to help you get started in the right direction. Start with creating your GMB profile, creating regular posts about your products and services, and interacting with customers via reviews and feedback, and it won’t be long enough for you to start appearing on the top search results.

      In Google’s eyes, an honest backlink profile appears natural. Garner several links of a unique kind (e.g. all of your links are solely from affiliate blogs), and things begin to seem good. If Google is aware of, or suspects, that you just have obtained backlinks, that may seriously hamper your SEO efforts. So, it’s better to consult experts on backlinks for Google My Business profile to help evaluate your business in a better way and decide on a custom-made roadmap to link building with Google My Business profile.

      Frequently Asked Questions

      Your Google Business Profile is a page or can also be counted as a free tool that allows you to do modifications to the way your business visualizes on Google Search and Maps. With your backlinks on Google Business Profile, you can connect with customers, keep posting important updates, enlist your brand’s products and services, accept online orders, and many more with the same.

      No, you do not need a website to register for Google My Business. But it is recommended to invest in a good website. Without a website, the web users, crawlers and the targeted audience can’t learn more about your business and you won’t be on their checklist.

      There are various easy solutions when it comes to acquiring backlinks from your Google My Business profile. This includes updating your business website URL, creating products with your links, and adding posts and updates with in-content links and CTAs.

      One of the most basic ways of creating or acquiring backlinks is by creating the best content that suits your specific niche. Your objective should be to create a great piece of content that other business owners, industry experts and consumers can use and link back to your website. This may be a daunting task and requires a lot of time with the best strategies but if you can get it right, it’s worth your effort. Other ways include creating your profiles across various business directories and listing websites, creating a Google My Business profile, getting acknowledgement backlinks, and even asking for referrals.

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