Schema Markup and Website Ranking

Schema markup is the biggest SEO opportunity your business is missing out on. Schema markup is a great way to help your website appear from your SEO competitors. 

My aim in this article is to show you how to start using schema markup for your website.

Here’s why you need a schema and how to add it to your web pages.

What is Schema Tag

Schema markup or is one of the newest advancements in SEO. 

Schema code helps you provide the information their search engines need to understand your content and provide the best search results possible at this time. When you add schema code to your website it can improve the result & enhance the rich snippets displayed under the page title of your content in SERPs result.

Here example of how content from the web page with structured data can show up in Google search results:

Structure Data In Google Search Result


Page With Schema

In the above screenshot, the second search result above contains a star rating that can be added using Schema code.

Types of Schema Markups

Schema markup is code, which is added to your website to display more information about your website below meta tags. It helps search engines to understand your content better and offers additional information to users.

Generally, there are three formats of schema markups used for any website which are common in the most popular search engines.

  • Microdata
  • RDFa


JSON-LD (JavaScript Objective Notation for Linked Data) schema is mostly preferred by search engines such as Google, Yandex, and Bing and primarily google’s recommended method of implementing structured data. Its main advantage over other schema types is that you need not place it in the body of the website page instead it is embedded as a script and can be placed anywhere on the website.

Example Code

Schema Structure



Microdata is a set of tags that are directly placed in the HTML part of the website, Each tag consists of item scope, item type, and item props. itemscope is followed by the Itemtype tag, Itemtype refers to the item being referenced by the microdata such as a local business or a food recipe. itemprop is used to markup each property.

Example Code



 RDFa (Resource Description Framework in Attributes) is an extension to HTML5 which is used to markup metadata within website pages. It is similar to Microdata schema markup and uses tags with the existing HTML part of the website.

When Google crawls your web page and clearly understands your content, but some elements like videos & reviews are not understood by search engine bots. That’s why by using schema markup code, we tell search engines what information is given on the web page.

 Why is Schema Important? helps your website to rank better for all kinds of content. So, your website can rank better. The most common content types are the following:

  • Articles
  • Creative Works
  • Local Businesses
  • Organization
  • Restaurants
  • Persons
  • TV Episodes & Ratings
  • Places
  • Book Reviews
  • Products
  • Movies
  • Software Applications
  • Events

 You can generate your own code, you can use this link Google’s Structured Data Markup Helper

Does Schema Improve Your Search Rankings?

Yes, it is… but is it a definite ranking factor? There is no proof that microdata has a direct effect on organic search rankings. but rich snippets result do make your web pages appear more prominently in SERPs. This improved visibility has been shown to improve click-through rates.

If you want to improve your website leads please contact White Label SEO Experts.


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