The entire game of digital marketing revolves around keywords! A single keyword can rule a website in a specific niche across the internet. On the other hand, a single bad keyword can continue to consume a budget, time, and effort with no return.
In short, it is necessary to strengthen your keyword research first before acting on a to-do list related to website-building and SEO – especially when you want to rank your website from day one.
A well-researched keyword can bring in consistent and quality traffic by taking your “blog posts” and “web pages” up in the search rankings.
But, how will you find these research-backed keywords? Well, this is where a keyword research tool comes to your support.
The list of keyword research tools given below eliminates the need for manual keyword research. Let us take you through each of them to help you identify the best option as per your needs.
1) Moz Keyword Explorer
The SEO platform by Moz offers a variety of keyword research tools for SEO. But it is to be noted that Moz does not offer exclusive SEO tools and support (such as SERP position history or brief data from competing websites). But, we still see this as an impressive option. The platform equips all the basic SEO metrics you care about, which makes your experience with MOZ less time-consuming but more productive. The platform exposes you to the best keywords through one of its Keyword Explorer tools. These results even cover a glimpse of their monthly search volume, difficulty level, and organic CTR (click-through rate).
2) Google Keyword Planner
When it comes to one of the best free keyword research tools, Google Keyword Planner is the most recommended name. It can be a great place to start if you are on a budget. AdWords Campaign might be already acquainted with the tool. Besides keyword research, the tool has a few other great features. Such as, it even generates a list of related keywords and terms you can work on (you can even include or exclude words or terms for more filtered results). Moreover, you can even research the keywords either via a competitor’s website link or through a specific keyword term.
3) Ahref
Content creators’ first choice – Ahref is one of the best keyword research tools of the era. Users can access a comprehensive keyword report on this single platform with one click. Besides keywords, the tool can even generate a comprehensive SERP overview and an off-page SEO profile of each website you put into the search box. The tool suggests thousands of keywords on the go. Selection can be confusing without the filter feature provided by Ahref. So consider using it. The only drawback of going with this is that it is one of the costliest tools.
4) SEMrush
SEMrush is the most widely used SEO tool ahead of Ahref. It performs excellent keyword research, among many other tasks. Hence, you can find it a good alternative to Ahref that’s a bit pricey. However, it may not generate a detailed report on a single dashboard, but the wealth of information you obtain here is sufficient to maximize your search engine ranking. The tool can help with on-page SEO, competitor analysis, Amazon business, content marketing, and local SEO, among other things.
5) Ubersuggest
The creator of Ubersuggest, Neil Patel, designed this tool to streamline the online research activities for digital marketers or online content creators fed up with their existing research tools that were relatively more complex to use. In short, Ubersuggest is a simplified version of complex keyword research tools. With the help of Ubersuggest, you can learn how frequently a given keyword is searched, get ideas for words and phrases that are similar to it, and get information on how difficult it will be to rank for a particular keyword. If you just want to choose the right keywords without confronting multiple metrics, you may love it.
6) Google Trends
Google itself supports content creators or keyword seekers to ensure they are non-stop in their execution. If you want to work on keywords that are trending and relevant to your niche, perhaps Google Trends is for you. Simply filter out results by location, category, and other essential terms to obtain the desired keywords. The tool is powered by the world’s biggest search engine, Google. Hence, there must be no room for errors and doubts if you are planning to use it. However, unlike other keyword research tools for SEO, it doesn’t just provide static keyword volume and other figures around a keyword.
7) Answer the Public
AnswerThePublic is a free keyword generator tool, but aspirants can also purchase its premium plans. The tool is quite straightforward and is commonly used among content creators to find topics or questions in their niche. Drop your keywords in the search box and let Answer The Public impress you through its technology marvel. The fantastic tool even allows you to download keywords in CSV format so you can save them for future use. It is so quick and simple to use that sometimes people obtain information on multiple topics at once.
Final Words About Keyword Researching
We hope you have found an ideal tool from the list given above to excel in the internet world. However, these research tools are just designed to make the beginning slightly easier. There are still a few other necessary things considered by experts to improve their websites’ SEO. The article covers both free and paid keyword research tools, so choose what is most appropriate for your work. To learn more about each of these platforms, feel free to reach out to our expert SEO consultants and make a more informed decision.
