How to Get Review Stars Displayed in Google for Your Law Firm?

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You have seen those Google 5 star ratings next to certain legal websites after you do a Google search. Did you ever wonder how they got there, or why most other law firm sites don’t have any star ratings?  

Well, if that question has gnawed at you, or if you want to have star ratings next to your legal website in a Google search, then you have come to the right place. 

What Did Google Do With My Review Stars?

You may have already noticed that the search results for your law firm no longer look like this:

Now showing search results for your law firm without a star rating, look like :

Now Google changed its policy. It will not show a star rating if you will use a personal review schema in the legal website from 2021. For showing star rating in Google you need to update the review Schema.

What Should Lawyers Do About Google’s Review Schema Changes? 

Yes, it’s a little frustrating, but review schema changes have been done. Remember Google changes on search results display all the time, this is not surprising. This is just the latest tweak. 

If you want to show your law firm results in SERP with a star rating so use the below review rating schema.

<script type=”application/ld+json”>{
“@context”: “http://schema.org”,
“@type”: “Product”,
“name”: “Brand Name”,
“image”: “Image_URL”,
“description”: “Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse dictum pharetra ipsum vel pretium. Praesent congue porttitor tellus eget porttitor. Nulla eleifend nulla non odio mattis blandit non nec lacus. Aliquam suscipit ligula at turpis mattis, et aliquam lectus faucibus. Proin at accumsan magna.”,
“sku”: “100”,
“brand”: “Brand Name”,
“mpn”: “Brand Name”,
“aggregateRating”: {
“@type”: “AggregateRating”,
“ratingValue”: “5”,
“reviewCount”: “27”
},
“review”: {
“@type”: “Review”,
“reviewRating”: {
“@type”: “Rating”,”ratingValue”: “5”,

“bestRating”: “5”,
“worstRating”: “1”
},
“author”: {
“@type”: “Person”,
“name”: “Brand Name”
}
},
“offers”: {
“@type”: “Offer”,
“price”: “0”,
“priceValidUntil”: “2050-12-31”,
“priceCurrency”: “USD”,
“itemCondition”: “http://schema.org/NewCondition”,
“availability”: “http://schema.org/InStock”,
“url”: “Website_URL”
}
}</script>

Once you’re done, make sure you:

  1. Check your schema with Google’s Structured Data Testing Tool. Google will let you know if there are any mistakes in your code.
  2. Add review rating schema above header.
  3. Re-submit your XML sitemap in Google Search Console Tools to ensure that Google indexes your changes as soon as possible!
  4. Check your success in a week or so through an organic search rather than a site search. 

After the successful implementation, your results will show with star rating look like this:

Conclusion

Want to take advantage of more features that enhance the search results people see for your law firm, contact our SEO experts at White Label SEO Lab. We are experts to help digital marketing agencies get the top ranking for their clients.

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