Local businesses confront intense competition online in the current digital era. Employing successful SEO tactics is essential if you want to stand out and draw in potential clients.  One of the fundamental aspects of SEO is keyword research. We’ll delve further into the practice of conducting keyword research for local businesses in this manual, including tips and tricks that can be applied to a White Label SEO Strategy. So let’s get dirty and investigate the world of Local SEO Services together.

Understanding the importance of local SEO:

It’s important to understand the value of local SEO before getting into keyword research. Local SEO involves improving a company’s online presence to make it more visible in local search results. Local SEO can increase sales for small and medium-sized companies by bringing in local clients and enhancing their online reputation when done effectively.

Keyword research is the foundation of all other tactics used in effective local SEO. You can make sure that your company appears when potential buyers look for goods or services in your area by choosing the appropriate keywords. Let’s now go through how to perform keyword research that is geared specifically for local businesses.

Start with a business analysis:

Take a step back and get to know the company you’re working with before you start entering keywords into a research tool. What goods or services do they offer? Who is their intended market? What distinguishes them from rivals? This initial analysis will provide crucial insights for your keyword research.

List primary keywords:

Begin by listing primary keywords that are directly related to the business. These keywords should reflect the core offerings of the business and its location.  If you deal with a pizzeria in New Jersey, for instance, your main keywords might be “New Jersey pizza,” “Pizza delivery NYC,” or “Best pizza in NYC.”

Leverage local keywords:

Local keywords are the bread and butter of local SEO. These keywords include the business’s location and can be used in combination with primary keywords. Continuing with the pizza restaurant example, local keywords might include “Upper East Side pizza,” “Midtown Manhattan pizza,” or “NYC pizzeria near me.”

Analyze competitors:

Understanding what keywords your competitors are targeting can provide valuable insights. Use tools like Semrush or Ahrefs to identify which keywords are driving traffic to your competitors’ websites. This can help you discover opportunities and gaps in your keyword strategy.

Utilize keyword research tools:

There are various keyword research tools available, such as Google Keyword Planner, Moz Keyword Explorer, and ubersuggest. These tools can provide data on keyword search volume, competition, and related keywords. Input your primary and local keywords into these tools to generate a list of potential keywords to target.

Focus on long-tail keywords:

Long-tail keywords are longer and more specific keyword phrases. While they may have a lower search volume, they often convert better because they reflect a more refined search intent. For instance, “Gluten-free pizza delivery in Brooklyn” is a long-tail keyword that a pizza restaurant could target if they offer gluten-free options.

Consider user intent:

When selecting keywords, think about the intent behind them. Are people searching for information, products, or services? Tailor your keyword strategy to match user intent. For example, if someone searches for “Pizza recipes,” they are likely looking for information, not a pizza restaurant.

Implement local SEO best practices:

Incorporating keywords into various elements of a website is crucial for local SEO success. Ensure that primary and local keywords are used in the website’s:

Meta titles and descriptions:

Header tags (h1, h2, h3)

Content, including blog posts and service pages

Image alt text

Url structure

Additionally, make sure the business’s name, address, and phone number (nap) are consistent across all online listings and directories.

Monitor and adapt:

Keyword research is not a one-time task. Search trends and user behavior can change over time. Regularly monitor the performance of your chosen keywords and adjust your strategy accordingly. Tools like Google Analytics and Google Search Console can provide valuable data on keyword performance.



Effective keyword research is the cornerstone of a successful Local SEO Strategy for any white-label SEO campaign. You can assist your clients in improving their search engine ranks and bringing in more nearby clients by learning about their industry, finding pertinent keywords, and putting best practices into action.

Keep in mind that SEO is a continuous process, so being current with market trends and algorithm updates is crucial. You may assist your clients’ local businesses in thriving in the cutthroat online environment with perseverance and a well-executed keyword research plan. So, don your SEO lab coat, roll up your sleeves, and start looking into the keywords that can help your clients rank highly in local search results.

Keyword research is the foundation of successful local SEO for businesses, and the White Label SEO Lab can be a valuable ally in this journey. By following these steps and leveraging the insights and tools provided by White Label SEO Lab, you can improve your local online visibility, attract qualified traffic, and ultimately grow your local business. Stay proactive, adapt to changes, and watch your local business thrive in the digital landscape.


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