Citations are a great way of reaching even more potential customers in the business area. Especially if your business data is accurate and up to date. When citations start indicating inaccurate or old information, the risks of losing consumer trust in your business becomes prominent. According to a survey by White Label, 80 percent of consumers lose trust in local businesses. And the reason behind is that they see incorrect contact details and business names online. A citation audit is therefore essential for any business. Businesses may be large or small, but particularly for local and multi located businesses and brands. Businesses of this scale depend on accurate name, address and phone number for potential customers to find them online and offline.
