Are you looking to grow on YouTube? Search engines like YouTube and Google use almost the same parameters in their algorithms for ranking of the website and video. The major focus is on providing the user with the best experience possible. Along with that, YouTube video search results have now been incorporated with Google search results to simplify how people search.
Through this blog, we are going to walk you through exactly how you can drive traffic to your YouTube videos making use of some simple tips for YouTube SEO.
How To Rank YouTube Videos?
You can combine your YouTube SEO and video strategy to help empower your marketing in a pretty straightforward and simple way. This will improve your video watch time along with harboring customers’ attention and helping you further down the line with things like YouTube remarketing. Here are the steps to improve your YouTube SEO strategy to drive more traffic and video views, thus helping boost your YouTube videos rankings.
Choose the right keywords:
Search engine result pages are getting more competitive every month. With the incoming of new competitors, new products and new services, everyone is fighting for higher YouTube rankings. It is thus necessary to find ways to diversify yourself and your offerings. Do your keyword research wisely and unless you can compete with really competitive terms, pick on the keywords that can get you volume but are less competitive.
Include Keywords in Video Title:
Understanding the intent while searching on YouTube by your audience is the first step to grow more visits. As a business personnel, you know that the most common types of search intent include informational, commercial, navigational and transactional. Hence, matching what your video is about with the interest of your customer is going to be really important for getting your video visible in search results. When you optimize videos for YouTube search, it automatically boosts your YouTube video rankings.
Also make sure that you understand why you want to create a YouTube video and who the target audience is. If you are looking to showcase a product review, then using the product name in the video title and description may be beneficial. It sounds really simple but there are so many channels on YouTube that miss the desired step and their videos show up low on Google and YouTube search results.
Optimize YouTube Video Description:
One of the most important ranking factors for YouTube SEO strategy is ensuring that you have a solid and optimized video description. Whenever you change or update any YouTube video element and the elements may include video descriptions, subtitles, closed captions and video thumbnails, the YouTube will automatically reevaluate the video. The review can be good or bad, so it is important you get it right from the very first time.
Use of Video Hashtags:
You must have been aware now that on all social media platforms, hashtags are now used to help users find content that answers their questions across a range of platforms or is relevant to what they mostly watch. You can make use of related hashtags in video descriptions to help viewers find your videos when they search for a specific term through hashtags. Tags are specifically more proficient in driving search as they make key trends more visible to the users. Once you add a hashtag to the YouTube video description then it will be shown above the title of the video and further becomes hyperlinked.
Selecting the Category:
If the internet users and crawlers are searching for a particular video with advanced filters then they can select the search to show videos from selected categories or with specific niche. While uploading your video it becomes important for you to prioritize your video with categories so you will have a better chance of getting visualized by a user. YouTube has a variety of category options in the videos section, so you should be able to find a category that suits best with your YouTube videos.
YouTube is a place where you can post videos about absolutely anything. It is a great platform to showcase your talent via a channel and you can also optimize your YouTube channel if you hit the right tips that we, White Label SEO Lab have mentioned here. Keep growing and improving day by day to discover a new experience and if you wish to discuss some more proven YouTube SEO strategies to help you in your endeavors, feel free to reach out to our experts today.