SEO tracking is one of the essential parameters for evaluating your website’s success and to measure seo progress. If you are going to invest your precious time and budget, then it takes to create and maintain an SEO plan and also you want to be sure that your investment is worth the results. But have you ever attempted to measure your results? And possibly what is SEO tracking? Well, to be precise these are the ways that can eventually add up to the success of a SEO campaign.

One of the biggest advantages in digital marketing is that you can measure seo performance virtually, with each and every part of your strategy. Tools such as Google Analytics offer a plethora of information on website performance which simply means that you will somehow come to know about whether your SEO efforts are paying off and how frutifully they are impacting your most important goals.

measure seo performance

Problems With Measuring SEO Success

For many website owners, the problem isn’t about accessing enough information but it is all about determining which metrics to focus on. It would be next to impossible to evaluate each and every detail of the reports available in Google Analytics alone and not to mention those provided by hundreds of other analytics tools. This is why, White Label SEO Lab will explain ten of the SEO metrics you should be using to tracking seo success and your results along with the right tools you can use to collect this data.

What is SEO Metrics?

It is important to have a solid understanding of what SEO metrics means when it comes to the context of tracking a website’s success. A metric is defined as a quantifiable measure of one specific piece of data. It is granular, straightforward and it does not allow any room for confusion.

Generally, when you build your reports on the metrics, you tend to focus on rigid indicators of success that can be accurately measured. It can sometimes be difficult to determine exactly which strategy will be responsible for your results if your SEO strategy is not simple then the results themselves are entirely based on simple data points.

Here are some top SEO metrics that can be used to produce better SEO results.

Top KPIs to measure SEO performance

  1. Organic traffic:

One of the most important metrics to track SEO results is organic traffic. The number represents all of the visitors your website is attracting from organic search. One of the main aims of any SEO strategy is to improve your business visibility in search for keywords related to your business and industry and accessing this information is easy in Google Analytics.

  1. Click Through Rate:

Your CTR also known as click through rate indicates the percentage of crawlers who visit your website after seeing one of your pages in search engine result pages. The following metric is one of the best parameters of how effective your pages are at grabbing user attention in search engine results. When one of your pages shows up in search, then there are certain elements that appear and this is exactly what searchers use to determine whether they want to visit the website or not.

  1. Bounce rate:

If a visitor lands on a page on your website then if they leave without continuing to another page, then this is termed as bounce. The percentage of web crawlers who do the same is known as your bounce rate. It is a great indicator of whether your content is in alignment with what users expect when they choose one of your pages from the list of search result pages.

  1. Ranking of keywords:

This is one of the most straightforward SEO metrics and as you work towards improving your website’s rankings for keywords that are important to your business, it also will allow you monitor how your rankings for those keywords change.

  1. The Domain authority:

One of the most important aims of any SEO strategy is to improve the website’s level of authority in Google’s algorithm list. Enter your website’s domain name and you will probably see a number on a scale from one to 100 that indicates your website’s authority that is based on your backlink profile.

  1. New backlinks:

This factor can also be helpful to monitor your website’s number of incoming links and referring domains. While your number of incoming links includes all of the links that point towards your website then your number of referring domains represents the number of unique domains from which you might have incoming links.

  1. Page speed:

User experience plays an important role in your website’s ability to rank well and convert your prospects into customers. Also, one of the biggest factors in the experience that your website provides is page speed. So as you optimize your website, it is mandatory to keep an eye on whether your changes have an impact on your load times.

  1. Conversions:

This metric represents your SEO strategy’s impact on your business most important goals such as leads and sales and it is arguably one of the most important for gauging your overall website experience.

  1. Traffic from Campaigns:

You can make use of codes for determining this tracking module. You can then use these codes to URLs. When individuals and website visitors click through your code links from campaigns, it automatically generates campaign reporting.

  1. Website Content Report:

It is a great KPI to measure and evaluate the performance of a specific website. It gradually determines how many unique visitors came just because of the quality content you created.


SEO tracking is a straightforward process. It simply involves determining which metrics are most important for your business, then monitoring those metrics on a regular basis to track your progress. But the key to attain valuable insight from tracking of SEO lies in selecting the right seo metrics.

There are thousands of metrics you can track but a monthly report of all of these would take hours and days to read. When you have a selected number of SEO tracking metrics then you can create reports that are much more digestible, manageable, and in a way helpful. This sounds more true if you use a reporting tool like Google’s Data Studio to compile and present your SEO reports. So, we suggest you analyze and pick those metrics that matter the most to your or your client, and build your reports around the same to analyze your website’s success in a more efficient way.

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