A white label marketing agency is like a third party that assists other digital marketing agencies with services that do not fall into their service portfolios.
Say, if you are an agency that does not provide SEO services but is approached by a client that needs one, you can directly contact a white label agency specializing in SEO to fulfill your client’s requirement. They offer you a simplified way to scale your business without requiring you to invest in the IT infrastructure.
However, like any other investment, investment in a white label marketing agency must also be made with caution. Not every agency is the right fit for your working style, and you must spend some time making sure that the partnership will benefit you in the long run.
We have taken the hassle and have identified some points that you might find helpful in choosing the right white label marketing agency.
Do Your Research
While it’s obvious to get excited about finding your white label partners, make sure you do not straightaway accept the offer of the very first white label marketing agency that you bump into. You can find a plethora of information on the web about different resellers operating in the industry. Spend time and go through the articles that compare various resellers to get an unbiased opinion.
It’s always a bonus to find a white label service provider that caters to a niche—someone specializing in a particular service or someone who only caters to a specific category of clients. Find the ones whose services match the ones that your clients demand. They will be in a better position to understand your client’s issues and offer better solutions to move forward.
Get In Touch With Their Past Clients
It’s seen that many newly established white label firms spend a great deal in inducing digital marketing companies. While it’s okay to bank on a new entrant that shows promise and holds relevant skills, more often than not, they are usually inexperienced marketers eying for some quick bucks. Partnering with such a white label service provider can be a road to misery.
Reaching out to past clients can give you useful insights about your prospective partners. You can get to know about their working style, the flexibility with which they work, their knowledge, ethics & values, etc. These factors can play an essential part in assessing their viability for your organization.
Availability of Service and Support
An agency with a good service record will always be available for technical service and support. Before entering into an engagement with them, ensure that these private label service providers will be quick to respond to your queries, and take necessary actions on time. Timely response and communication can be critical to your strategic relationship with the white label agency.
A peek into their training process can also help you gain some knowledge about their work. A training process that is detailed and helps your staff learn and grow is a sign that your prospective partner is committed to their task. When you find such service providers, you can rest assured that you are in good hands.
Be Clear On Contractual Terms
Ensure that before entering into an engagement with your clients, you go through the contractual terms in detail. Ask questions on the points you are unclear about and refrain from entering into the contract unless your issues are not resolved.
The more transparent and clear the agency’s terms are, the better it is. The way they have clarified the clauses in the contract can give you a good idea about your future relationship with them.
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I am 10-year experienced digital marketing expert with experience of managing Local SEO, PPC, and Social media accounts.